MeetingMetrics^SM is a unique online, meeting measurement service that can help you maximize your meeting’s Return on Event (ROE). This new service, developed by meeting measurement professionals expressly for corporate and association meeting professionals, is based on 25 years of pre- and post-meeting survey research experience with many Fortune 500 companies. MeetingMetrics^SM highly-effective method, developed by its parent firm, GuideStar Research, has proven its value by delivering impressive results for organizations in a broad range of industries and a variety of meeting types.

Comprehensive, Credible, Professional Results – Easily Done
MeetingMetrics^SM uses pre- and post-event benchmarking comparisons to determine shifts in attitudes, perceptions, and behaviors of your meeting attendees. It measures the psychological (ROE) as well as the financial impacts (ROI) of events using the meeting ROI methodology of Dr. Jack Phillips’ ROI Institute integrated into the MeetingMetrics online system. This full-spectrum, one-of-a-kind meeting measurement service demonstrates exactly how well your event performed in achieving its objectives. Professional, easy-to-read reports are generated dynamically with just a few mouse clicks.

No research or measurement expertise is needed
Meeting intelligence, ROE and ROI objectives and content for corporate and association events and the required measurement methods to produce professional results are already built into the MeetingMetrics online system.

MeetingMetrics^sm  Phases Introduction During 2007

The MeetingMetrics launch at the PCMA 2007 Annual Meeting in Toronto, Canada, begins the phased introduction of MeetingMetrics service during 2007. Initially, MeetingMetrics licenses will be limited to PCMA professional members and selected clients of Starwood Hotels and Resorts Worldwide to assure an exemplary first customer experience. Learn more