The MPP

The primary purposes of GuideStar Communications' Meeting Productivity Process are to help organizations improve the value and strategic business results of their large group meetings and to measure the return on their meeting investment. GuideStar's expertise in developing and refining the MPP has produced extraordinary results for companies in a variety of businesses.

Powerful results -

Measurable shifts in peoples' understanding, opinions/attitudes, perceptions/beliefs, abilities, concerns and needs, intentions and behaviors

The bottom line - measurable strategic business results.

Plus:

• Quantitative measurement of meeting results and determination of the client's Return On Event (ROE/ROI)
   
• Reduced meeting costs and significantly higher value for all meeting stakeholders
   
• Avoidance of the "speaker-driven meeting" syndrome by developing a more balanced, customer-responsive meeting

MPP services, methods and tele-communications applications have been specifically developed and refined to meet the special needs of large group meetings and meeting professionals. The process focuses on affecting people's understanding, opinions/attitudes, perceptions/beliefs, abilities, needs/preferences, intentions and behaviors: peoples' Core-7 Meeting Dimensions. This contrasts dramatically with traditional meeting research which rates logistics and mechanics, presentations, breakouts, social activities, etc.

• Pre-meeting, using confidential telephone interviews, tele-focus group sessions and surveys, GuideStar Communications will quickly identify and provide the key information, measurable objectives and meeting design strategies meeting professionals need to develop a cost-efficient, high-value meeting. A meeting which will be on-target in addressing and satisfying the key Core-7 issues, concerns and needs of attendees while delivering powerful, measurable, strategic results for their company. 
  
  
• Post-meeting, GuideStar Communications researches and analyzes attendee responses and produces a detailed, overall set of Post-Event Reports that includes a Return On Event (ROE) Report. These reports provide specific, quantified meeting results, post-meeting changes and calculations of the return on the client's total meeting investment (ROE). Clients know exactly how their meeting affected peoples' Core-7 Meeting Dimensions, can track post-meeting business results (ROE) and have the key information they need for follow through actions after the meeting and for future meeting planning.

While many clients utilize the complete pre-meeting through post- meeting process, others use individual services on an as-needed basis. The average cost of MPP services is modest, ranging between 1%-4% of a client's total meeting budget, depending on the services provided and scale of the meeting.

MPP Training Workshops and MPP Consulting and Support Services provide meeting professionals the opportunity to build their own meeting productivity skills in-house. With basic MPP skills, meeting planners and meeting managers can provide MPP services at reduced cost levels, serve as strategic communications consultants and become more valued resources to their company's management team.

The bottom line is MPP clients' ROE meeting results, and they speak for themselves.

A client's perspective

 

Copyright 2003, GuideStar Communications. All rights reserved.

For more information, contact:
Ira Kerns
Phone:  212-426-2333 
Fax:  212-427-7514
e-mail: info@guidestarco.com

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