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GuideStar Communications' Meeting
Productivity Process (MPP), has produced
outstanding results for meeting managers in a broad range of industries from financial
services to health care, from tele-communications to auto manufacturers, from copier
marketers to computer companies and many more.
Sampling of Clients' Post-Meeting Return
On Event (ROE):
- 52% of attending insurance brokers
placed new business totaling
over $50 million in new property-casualty premium income
- 108% increase from pre-meeting to post-meeting in auto
dealers' investment intentions in new product line
- 98% of attending copier dealers
signed up for 1st annual
purchasing agreement with a 10% annual volume increase commitment
- 76% of attending copier dealers changed their commitment and investment
levels at the meeting.
- A 48% increase in employees'
confidence (from 60%
pre-event to 89% post-event) in their regional Bell telephone company's future plus a 110% increase (from 40% pre-event to 84% post-event) in
confidence in their personal future and a 130% increase (from 37% pre-event to 85% post event) regarding their commitment to being
more competitive
- A national real estate brokerage
franchise organization decided
to reinvest in its "Chairman's Circle" recognition event instead of scrapping it because of its high value to
franchisees
- A leading business travel and credit
card company completely changed the character and focus of their national sales meeting
and achieved their highest levels of attendee satisfaction on record. 89% of attendees stated that the meeting was effective in
increasing their ability to compete and in providing a highly motivational experience
while 93% were satisfied with
the relevance of the
executive presentations.
- 71% increase in pharmaceutical sales people's confidence
in meeting/exceeding their objectives for next year
- 340% increase in the number of attendees who were
confident the organization was moving in the right direction
- 150% increase in those who were satisfied with morale
- 162% increase in those who were satisfied with the
marketing department's performance
- A leading pharmaceutical manufacturer decided to reconsider a number of expensive, time-consuming
meeting elements instead of automatically programming them into their meetings for next
year.
- 107% increase in distributor
satisfaction that the
company and the distributor network are a unified team moving in one direction together, 101% increase in satisfaction that
recent changes strengthens their ability to grow the brand's business- and 138% increase in their positive
perception of the company's
product marketing
 Copyright
2003, GuideStar Communications. All rights reserved.
For more information, contact:
Ira Kerns
Phone: 212-426-2333
Fax: 212-427-7514
e-mail:
info@guidestarco.com
GuideStar Communications, 305 E. 86th.
Street, New York, NY 10028
 Client's Perspective  MPP In-depth Article
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