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Ira Kerns, GuideStar's principal
consultant, developed the Meeting Productivity Process based on over twenty years of
experience designing and producing large group meetings for major corporations.
The MPP employs specially developed,
proprietary interview and survey question sets, measures and scoring based on a framework
of the Core-7 Meeting Dimensions. These are combined
with the efficiencies of tele-communication data collection; i.e., tele-interviews,
tele-focus groups, faxback and 800# surveys, and e-mail and Website surveys to quickly
produce in-depth findings.
The quality of Kerns' findings and
experienced strategic meeting design recommendations enable meeting planners to produce
very powerful meeting experiences for their attendees and their organizations - with a
real bottom line - post-meeting ROE (Return On Event)
Reports which quantify the meeting results.
A much quoted and reprinted article by Kerns provides an in-depth explanation
of how the MPP works and the results it has achieved for a number of major corporations.
GuideStar provides experienced independent
third party research that eliminates bias and guarantees confidentiality and anonymity to
the people in an organization participating in interviews and surveys. It is generally
accepted that third party research produces more open, candid, real world information in
interviews, focus groups and surveys than that acquired by in-house research efforts.
GuideStar provides:
- Specially developed formulas and
statistical analysis procedures to ensure that survey population samples for meeting-size
groups and subgroups are valid and that reporting is accurate for these special size
groups
- Proven, validated meeting attendee
questions which address the core information topics needed by meeting planners
- "Snapshot" and Return On
Event (ROE) Reports in easy to read, brief, to-the-point written reports and graphs for
busy executives who are not research professionals
- Modest service costs designed to fit
within meeting budgets. MPP services, on average, range between one and three percent of a
client's overall meeting budget.
- Quick turnaround to fit tight,
meeting planning deadlines and timely post-meeting follow through.
- Training workshops and support
services for meeting departments
 Copyright 2003, GuideStar Communications. All rights reserved.
For more information, contact:
Ira Kerns
Phone: 212-426-2333
Fax: 212-427-7514
e-mail:
info@guidestarco.com
GuideStar Communications, 305 E. 86th.
Street, New York, NY 10028
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