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Looks & Functionality
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Surveys can be designed as
a single, scroll-down page of items or as multi-page surveys that the user
completes and clicks through. Which type we use is up to you - different
clients have different preferences for how they would like to present their
surveys. Some of the advantages and disadvantages of each type of
presentation are discussed here.
present all of the survey items on a single page that the user scrolls down as
he or she completes the items. This has the advantage of letting the user see
how long the survey is and to get a feel for what it covers. In single
page surveys, skips can be programmed to move users through the survey depending
on their responses to specific items. If a respondent does not have
experience or knowledge in a specific area, those items can be skipped
moving them to the next relevant set of items for them to complete. Single
page surveys have the disadvantage that you do not collect data from surveys
that are only completed partially and the user cannot leave and re-enter the
survey at a later date (though some do and just begin where they left off).
present subsets of items on a series of single screen pages. Each page
typically appears "above the fold" on an 800 X 600 display. Progress on
the survey is displayed to the user so that they know how far they have
progressed on the survey and how much of the survey remains. As the user
clicks "Next" to progress through the survey, his or her responses are
saved to our server. This means that we can collect partially completed
surveys (up to the last page for which "Next" was clicked on) and we can program
surveys so that users can leave and return to the partially
completed survey at any time. Branching can be used on this type
of survey presentation so that respondents are not presented with pages that
contain questions that are not relevant to their personal experiences or
expertise. Branching can be based on either responses to particular survey
items or it can be accomplished using pre-existing data on the invitees that is
stored in a linked database.
is available for either survey presentation type. With real-time
reporting, you can view survey results as soon as they come in. While
incomplete surveys may may not be important to you, the ability to see summaries
of your data the moment the survey closes or to get up-to-the-minute reports for
ongoing survey programs can be of immense benefit to your internal consumers.
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