| Assessing
the quality and adequacy of information |
|
- Target populations
- Situation analysis
(adequacy of background information base for
designing program)
- Program goals and
objectives
- Appropriateness
of message and activity content
- Quality of messages
and activity presentations
- Number of messages
or media and number of activities designed
|
|
| Documenting
the adequacy of tactics and effort |
- Number of messages/media
placed/distributed and activities implemented
- Number who received messages
and participated in activities
- Numbers whose attention
was gained (awareness)
- Numbers who comprehend
(learn) the message(s)
- Numbers who retain (recall)
the message(s)
|
|
| Feedback
on results and outcomes |
| Pre-communications* |
- Number who
comprehend
- Number who hold
specific opinions and why
- Number who hold
specific attitudes and why
- Number who behave
in specific ways and why
|
| Post-communications |
- Number who comprehend
- Number who change
opinion and why
- Number who change
attitude and why
- Number who behave
as desired and why
- Number who repeat
behavior and why
- Social and cultural
change
|
