-
Content Analysis
- Tracking Studies
- Secondary Analysis
- Segmentation Analysis
- Opinion Polls
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- Reception (Target Group's
Receipt of Messages)
- Awareness (Attention)
- Comprehension (Understanding)
- Retention (Recall)
- Interest
- Relevance
- Credibility
- Usefulness
|
- Focus Groups and Panels
- Depth Interviews
- Surveys
- Knowledge Testing
- Recall Studies
|
- Opinion Change
- Attitude Change
- Behavioral Change
|
- Before and After Studies
- Pre-and Post-testing
- Benchmark and Tracking
Studies (Longitudinal Year-to Year)
- Strategic Literacy Studies
- Organizational and Group
Performance Measures
- Communication Audits
and Tracking Studies
- Culture Mapping and Tracking
Studies
- Employee Attitude Studies
- Change Communications
Programs
- Experimental and Quasi-Experimental
Studies
- Multivariate Analysis
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