Our research collaboration with you does not stop with the surveys or the qualitative research
that we conduct for you.
Among our unique strengths: GuideStar professional analysts and consultants (most are Ph.D.
organizational psychologists) focus on actively transferring the knowledge and understanding
that was gained through the research process and integrating it into your organization, reaching
out to managers and professionals at all levels. This ensures that your organization uses the
research findings, turning them into actionable plans to improve your organization's customer
relationships and business outcomes.
GuideStar consultants make specific tactical and strategic recommendations based on the research
findings. They meet with and conduct presentations with your key executive groups to explain the
analyses and findings in the reports and analyses. Our consultants follow through with face-to-face
working sessions with key managers and groups in your organization to maximize the benefits you
derive from understanding your customers better, assisting your organization to convert the research
findings into actions that drive business performance improvement.
Primarily Ph.D. psychologists, our analysts are experts in applying GuideStar's in-house
developed analytic methods to dig deeper into a client's survey data to reveal underlying
causes and critical details that provide clients with the means to target their actions for
maximum impact with customers. Among our proprietary analytic methods are
- Key driver predictive path models
- Account scorecard reports
- Customers at risk/customers of opportunity (CARCOP) reports
- Action maps
- Relationship ladders
- Deep Dialog Auditssm
GuideStar Customer Survey Findings and Recommendations Lead to Improved Customer
Satisfaction - Loyalty - Partnership Relationships
To learn more about our specific
customer satisfaction surveys services, click here.
Centers allow you to view your
survey results in real-time as they come in. The ORC can also be set to
create alerts for customer problems or dissatisfied customers so that you
can intervene quickly. The drill-down features allow your custom-branded
ORC to provide customer or account views that summarize findings for specific
accounts (including their verbatim comments) so that your Account Team,
Customer Representatives, or Sales staff can better address their needs
To arrange for an online tour of GuideStar's ORCs, contact us at 212-426-2333 or by using our
To learn more about our specific customer satisfaction surveys and GuideStar
consulting services, click here.