At GuideStar Research, we specialize in helping you build better business relationships with the people and groups who matter most to your business success. Whether it's your customers, employees, distributor and dealer networks, licensees, vendors and alliance partners and investors – we'll work with you to produce improved business outcomes. Throughout our more than 15 year-history, GuideStar's team of experts has developed and refined proven methods of measuring and diagnosing the quality of relationships.

To learn more about how we do what we do, browse our key site areas focusing on Surveys & Consulting:

Customer Loyalty & Satisfaction Surveys: For customer relationships, nothing is more important than increased loyalty and satisfaction that results in measurable increases in new business, repeat business and referrals. GuideStar's expertise in this area helps you achieve these critical goals.

Employee Satisfaction Surveys: GuideStar has more than a decade of experience in developing and implementing surveys for human resource departments in both large and small organizations. Employee surveys can be a useful tool not only in measuring and improving employee satisfaction, but in improving organizational productivity and even affecting a company’s bottom line.

Distributor & Partner Network Surveys: These networks are critical to success in most industries. The First Customer in the network (the wholesaler/reseller) has to "buy-in" to the product or service, and enthusiastically invest in reselling it (by investing in inventory, promotion and advertising, training of sales people and providing quality service to customers). Bottom line: If the manufacturer or service company doesn't win the hearts and minds of this network, history tells us their business will not prosper. GuideStar Research provides comprehensive First Customer Network Surveys to help measure the quality of these critical business relationships, which can dramatically drive your business forward.

360 Feedback Surveys: 360 degree assessments and upward feedback are powerful tools for employee assessment and performance improvement of employees, managers and leaders at all levels, work groups and entire organizations.

Call Center Service Satisfaction Surveys: Call Center, Help Desk and Customer Support departments are critical groups that often represent the front line between you and your most important business relationships. Our related surveys provide you with feedback at multiple levels, from satisfaction with your overall level of support, right down to specific support queues, individual products or areas of support, and individual technician performance.

Corporate Meetings Results Surveys: A research-based process that dramatically increases the results of large group meetings (national sales meeting, dealer and franchise events, management conferences, employee meetings, customer meetings, etc.) and provides quantitative measurement of results so clients know the Return On Event (ROE)/ROI achieved from a meeting investment.
Our Meeting Productivity Process (MPP) services include pre-meeting and post-meeting attendee attitude research, core meeting design services, ROE Reports and post-meeting recommendations.

Deep Dialog^SM Relationship Surveys: A unique measurement and diagnostic system that determines the quality, health and productivity of communications and relationships between groups and organizations; i.e., employees, customers, alliance partners, joint project teams, post -merger integrations, cross-cultural endeavors, etc. Deep Dialog scores are analyzed against the findings in a normative database containing over 4,000 companies worldwide and are highly predictive of success and failure of the productivity of the relationship being examined.

Communications Audits: Our communications Audits present an objective report on the effectiveness of your internal and external communications. An audit can be widely focused, covering all stakeholder groups, or more narrowly focused on one or more groups such as customers, employees, investors, the community, etc. It can also be limited to one or more specific communication programs.