Telephone Focus groups  are focus group sessions conducted via telephone conference call.  Telephone Focus Groups save a client  considerable time and money in situations where a live, in-person group session is not required. Telephone Focus Groups can be used in many opinion, perception and attitude research projects.

With Telephone Focus Groups, clients can quickly take the pulse of a sample of stakeholders to learn their views and feelings about communications, company issues and changes which are affecting them and any other topics of concern or interest to management.

Telephone Focus Groups are usually conducted in pairs with two sessions for each stakeholder segment group in order to verify findings.

Though Telephone Focus Groups findings are qualitative, directional and not scientifically projectable to the larger population, very often just as with the findings from a series of tele-interviews, they have been shown over many projects to be uncannily accurate in identifying and defining the most important opinions, attitudes, concerns and priorities of stakeholder groups.

Quantitative surveys have repeatedly demonstrated the accuracy of Telephone Focus Groups (as well as tele-interview series) pulse research findings, so much so that, in hind site, some quantitative surveys may not have been necessary.

GuideStar is a pioneer and full-service provider of tele-research having conducted hundreds of Telephone Focus Groupss for corporate communication and HR clients over the past ten years.  

Telephone Focus Groups Advantages:

• Quick set-up and conduct. National groups can be arranged for and conducted within 24-48 hours.
  
  
• Lower cost. National and international groups can be convened without participant travel time or cost.
  
  
• Participant convenience - participation by telephone from any private location; office, home, hotel, etc.
  
  
• Easier, quicker and lower cost recruiting of participants
  
  
• Long distance telephone conference call charges are much lower than a focus-group facility rental.
  
  
• Conduct of two, three and four group sessions or more (multiple moderators) in a single day.
  
  
• "Neutralized" verbatim transcripts available within 24 hours
  
  
• Top-line summary reports available within hours of the Telephone Focus Groups. Full summary written reports within 24-48 hours.

Telephone Focus Groups Disadvantages:

• Cannot be used if visual materials need to be shown or revealed during the session
  
  
• Cannot be used if body language, gestures and facial expressions are important or needed on video-tape.

 

GuideStar Telephone Focus Group Services:

• Assistance with or direct recruiting of participants
  
  
• Development of Telephone Focus Groups moderator guides
  
  
• Arrangements for tele-conference calls with telephone carrier
  
  
• Professional, experienced Telephone Focus Groups moderator to conduct the Telephone Focus Groups sessions
  
  
• Preparation of Top-line and full summary Key Findings reports
  
  
• Provision of "neutralized" transcripts

 

Copyright 2003, GuideStar Communications. All rights reserved.

For more information, contact:
Ira Kerns
Phone:  212-426-2333 
Fax:  212-427-7514
e-mail: info@guidestarco.com

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