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92% of a national field
sales force say they prefer e-Surveys:
Results of an e-Survey poll
taken in January, 1999, of participants of two e-mail surveys (The e-Poll itself had a 55%
response rate.):
Response rates increased by
more than 20% over the prior year's
paper faxback survey in spite of almost double the number of questions (from 75 to 125).
92% say they now prefer e-mail
surveys over paper and pencil,
telephone interview or 800# surveys.
Less than 6% had technical difficulties.
Why they prefer e-Surveys:
- Easier and simpler
- "...just point and
click.", "...click and go.", "Very easy.", "Simple radio
buttons."
- Quicker -
"Takes much less time.", "More time efficient because I'm already on the
computer.","Much quicker.", "Seemed shorter than last year."
More convenient -
"... auto return is a great idea.", "Point and click convenience couldn't
be better."
More apt to complete - "...am already on-line.", "... used to e-mail, is part of
my work flow.", "I did it in the moment. It was quick and right there on the
screen. No problem."
Paperless -
"... no paper to set aside, and then I never get to it.", "No paper to
handle .. don't have to mail anything."
User-friendly - "Almost not like work.", "Kind of fun.", "A survey
but different.", "I actually liked doing it."
Confidential -
"Goes to research firm instead of (company)." - "Trust it more." -
"Believe it's safer for me."
Error-proof -
"No misinterpretation." - "Easy to review before I send it."
Typed responses -
"No messy handwriting." - "Can edit my comments before sending."
"Much prefer this."
Why the client now prefers e-Surveys:
Easier and quicker to develop and manage:
"Development reviews of questionnaires, revisions and testing
were done on-line ... accomplished quickly."
- "Interim promotional communications and resends of both
questionnaires were accomplished mid-way through the survey period in a matter of minutes
at no additional cost."
Faster Data Collection:
"Mailing time was eliminated, and responses come in
faster."
"Reports were ready much sooner than with other surveys."
Lower cost:
"Some development costs were reduced, and questionnaire
printing, handling and postage costs were eliminated."
Higher response rates and more
satisfied respondents:
"People said they liked the e-mail surveys much better, and the
response rates show it; much improved."
"More appealing questionnaire - colorful, user-friendly, easy
and some people even said 'fun to do'."
 Copyright
2003, GuideStar Communications. All rights reserved.
For more information, contact:
Ira Kerns
Phone: 212-426-2333
Fax: 212-427-7514
e-mail:
info@guidestarco.com
GuideStar Communications, 305 E. 86th.
Street, New York, NY 10028
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