One of the most elusive yet
critical goals to achieve in today's business environment
is a high level of strategic literacy throughout an
organization.
When people possess a clear
understanding of the strategic direction, priorities
and realities of the business, and they focus their
day-to-day job performance on achieving these primary
strategic objectives, the chances of winning in the
marketplace are greatly enhanced.
Internal communications
is responsible for assuring that everyone in the organization
possesses an acceptable level of strategic literacy;
the essential Body of Knowledge (BOK) about the company,
its business, the competitive environment, the organization's
strategic imperatives and their individual role in
contributing to the achievement of the strategies.
- Definition of the strategic
Body of Knowledge (BOK) - Strategic Literacy
- Assessment and measurement
of the level of understanding of the BOK and
strategic behavior of everyone in the organization
- Development and implementation
of communications and training designed to
elevate everyone's BOK and behavior to acceptable
levels
- Ongoing assessment, measurement
and maintenance of the organization's strategic
BOK and behavior levels
In today's competitive environment
with flatter organizations and field people empowered
to act independently, strategic literacy can be a
powerful competitive advantage.
The organization with clearly
focused people who know what they need to do will
move faster with greater precision and win out over
other organizations with people who are unclear, uncertain
and unable to act quickly.
GuideStar Research
has pioneered the development of communications management
processes and measurement tools for achieving strategic
literacy and fostering strategic behavior in large
organizations. In brief, we assist our clients by:
- Helping define the strategic
Body of Knowledge (BOK)
- Measuring initial baseline
strategic literacy, opinions and behavior levels
- Counseling on the development
of communication vehicles, training and management
practices to improve the organization's strategic
literacy
- Designing and conducting multi-year
tracking measurement and assessments of the organization's
strategic literacy and behavioral progress over
time
- Assessing the impact of strategic
literacy on organizational behavior and performance
Read
our Strategic Literacy Timeline.
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