Meeting Productivity Process
Meeting Productivity Process (MPP), developed
by GuideStar Managing Partner and Principal Consultant Ira Kerns,
helps organizations improve the value and strategic business results of
their large group meetings as well as measure the return on their
meeting investment. GuideStar's expertise in developing and refining
the MPP has produced extraordinary Return On Event (ROE) results for companies in a
variety of businesses.
The bottom line: MPP offers measurable,
strategic business results. Plus:
- Quantitative measurement of meeting results
and determination of your
On Event (ROE)
- Reduced meeting costs and significantly
higher value for all meeting stakeholders
- Avoidance of the "speaker-driven meeting"
syndrome by developing a more balanced, customer-responsive
MeetingMetrics services, methods and online
applications have been specifically developed and refined to meet
the special needs of your large group meetings and meeting professionals.
The process focuses on affecting people's understanding, opinions/attitudes,
perceptions/beliefs, abilities, needs/preferences, intentions
and behaviors: Core-7
Meeting Dimensions. This contrasts dramatically with traditional
meeting research, which rates logistics and mechanics, presentations,
breakouts, social activities, etc.
- Pre-meeting, using confidential
telephone interviews, tele-focus group sessions and surveys,
GuideStar Research will quickly identify and provide the key
information, measurable objectives and meeting design strategies
meeting professionals need to develop a cost-efficient, high-value
meeting. A meeting which will be on-target in addressing and
satisfying the key Core-7 issues, concerns and needs of attendees
while delivering powerful, measurable, strategic results for
- Post-meeting, GuideStar Research
researches and analyzes attendee responses and produces a detailed,
overall set of Post-Event Reports that includes a Return On
Event (ROE) Report. These reports provide specific, quantified
meeting results, post-meeting changes and calculations of the
return on the client's total meeting investment (ROE). Clients
know exactly how their meeting affected peoples' Core-7 Meeting
Dimensions, can track post-meeting business results (ROE) and
have the key information they need for follow through actions
after the meeting and for future meeting planning.
While many clients use the complete pre-meeting through post-
meeting process, you can also use individual services on an as-needed
basis. The average cost of MPP services is modest, ranging between
1% - 4% of a client's total meeting budget, depending on the services
provided and scale of the meeting.
MPP Training Workshops and MPP Consulting
and Support Services provide meeting professionals the opportunity
to build their own meeting productivity skills in-house. With
basic MPP skills, meeting planners and meeting managers can provide
MPP services at reduced cost levels, serve as strategic communications
consultants and become more valued resources to their company's
A much quoted and reprinted article
by Ira Kerns provides an in-depth explanation of how the MPP works
and the ROE results it has achieved for a number of major corporations.