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Brewing Company
1997,
1998 and 1999 Distributor Satisfaction Baseline Benchmark
and Tracking Studies
Design and conduct with 160 distributors
plus their leadership, total population of 480 distributorship
leaders - in-depth interviews (10) plus 75-question
faxback survey.
Information Services Company
New Product
Customer Satisfaction and Non-buyer Studies
Development of a segmentation
marketing plan for the "Business Solutions In
A Box" software service product and co-management
of national sales implementation.
Design and conduct of two studies
- a customer satisfaction study and a non-buyer study
for the "Business Solutions In A Box" service
product.
Semi-monthly collection and reporting
of national sales agent activity reports for "Business
Solutions In A Box."
Health Care Company
Sales
Promotion Effectiveness Study
Product Fair Exhibit and "Work
and Progress" Audio Cassette Series Feedback
Research - two separate research projects each consisting
of structured telephone interviews and written summaries.
Sixteen structured telephone interviews
with account managers were conducted to acquire feedback
on the value, usefulness and desirability of extending
the Product Fair exhibit to a regional program.
Twenty-two structured interviews
with account managers were conducted to acquire feedback
as to the usefulness of the audio cassette program
and listeners needs, concerns and suggestions for
improvements for future tapes in the series.
Health Care Company -- Diagnostics Division
Competitive
Data Diskette/Computer Capability Survey
An 800# tele-survey in two parts
conducted with 550 field sales personnel to determine
the usability, usefulness of competitive data on diskette
and the desirability of future diskette programs plus
their computing experience, hardware in place, software
in place and the computing needs, preferences and
desires. Respondents totaled 293 presenting a 53%
response rate which provided a ± 3.9 percentage
points margin for error at a 95% confidence level.
Pharmaceutical Company - Internal Customer Research
Internal
Customer Research
A series of 8 live focus groups
with internal customer organizations (individual product
groups) served by company's internal Worldwide Advertising
and Promotion group.
The purpose of the research was
to identify areas of satisfaction and dissatisfaction
and the needs and desires of the internal customers
of the group. Reports included summary reports
of individual product groups, a consolidated summary
and an executive briefing summary.
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