networks control most of the commerce done in the world
Most manufacturers and service companies do not sell
their products and services directly to the consumer
or end-user. They work through a traditional, two-tier
or three-tier network of resellers, independent owned-businesses
(wholesalers, dealers, licensees, franchisees, etc.),
and partners that distribute and resell products and services to
the end-user. In many instances,
the reseller also adds value and services the customer.
First Customer networks
are critical to success in most industries.
The First Customer in the
network (the wholesaler, reseller, dealer,
distributor or partner) has to "buy-in"
to the product or service, and enthusiastically
invest in reselling it (by investing in inventory,
promotion and advertising, training of sales people
and providing quality service to customers). Bottom
line: If the manufacturer or service company
doesn't win the hearts and minds of their First Customer
network, history tells us their business will not
GuideStar Research can provide
you with comprehensive research on First Customer Networks
to help measure and improve the quality of these critical business
relationships. We combine structured
interviews, focus groups, and survey methods to
provide you with the intelligence you need to promote
loyalty and sales growth through your key networks.
GuideStar’s Online Report Center
provides clients real-time access to survey data so they can
respond quickly to the vital needs of their network partners and
our strategic reports and statistical modeling techniques show
you the most effective ways to achieve your business objectives
with these critical groups.
Read more on our comprehensive
Distributor & Partner Network Surveys.